San Miguel Foods, Inc.'s (SMFI) megabrands, Monterey and Magnolia Chicken, boosted their consumer confidence ratings as both brands were recognized as Reader's Digest Philippines Trusted Brands for the second straight year.

Regarded as the premier consumer-based measure of brand preference, the Reader's Digest Trusted Brands Survey is conducted annually among subscribers of the magazine and randomly selected consumers in eight Asian markets – China, Hongkong, India, Malaysia, Philippines, Singapore, Taiwan, and Thailand. Respondents are asked to name their most trusted brand in a wide array of product categories- from Finance, Telecommunications, Electronics, Household Products, Food and Beverage, and Personal Care Products, to name a few.

The brands in each product category are rated based on six qualitative criteria – Trustworthiness and Credibility, Quality, Value, Understanding of Consumer Needs, Innovation, and Social Responsibility.

In the Fresh Meats category, Monterey once again won the most coveted Trusted Brand Platinum award – the highest honor given to a brand that scored three times or more over its nearest competitor.

Similarly, Magnolia Chicken retained its Gold Trusted Brand award, given to a brand that clearly outperformed its competitors in the category.

The awarding ceremony was held at Resorts World Manila last June 2, 2011. San Miguel Foods, Inc. President, Ms.Tatish Palabyab, together with SMFI Poultry and Meats General Manager, Dr.Leo Obviar, and the Marketing team, headed by Mr. Joal Arellano were all present to accept the awards for Monterey and Magnolia Chicken.

The Readers' Digest Trusted Brand win continues to serve as the ultimate seal of consumer approval and a validation of the consumer's trust and confidence towards the winning brands. The double victory for Monterey and Magnolia Chicken once again reaffirmed SMFI's commitment to product quality and customer-centricity by consistently delivering fresh, safe and premium quality meats.

Platinum Trusted Brand Award for Monterey
From Left-Right: Dr. Leo Obviar - SMFI Poultry and Meats General Manager,
Mr. Domingo Ramon Enerio III - Asst. Secretary of the Dept of Tourism (Promotions and Planning), Mr. Philip Yeo - Group Advertising Sales Director, Reader's Digest Asia,
Ms. Maricarl Garcia - Advertising Director, Reader's Digest Philippines

Gold Trusted Brand Award for Magnolia Chicken
From Left-Right: Mr. Christopher Axberg - Managing Director, Reader's Digest Asia
Dr. Leo Obviar - SMFI Poultry and Meats General Manager,
Ms. Tatish Palabyab – SMFI President,
Mr. Philip Yeo - Group Advertising Sales Director, Reader's Digest Asia,
Ms. Maricarl Garcia - Advertising Director, Reader's Digest Philippines

Poultry and Meats Marketing
From Left-Right: Ms. Camille Juan- Product Manager for Magnolia Chicken,
Ms. Anna Nery- Product Manager for Monterey Meats,
Mr. Joal Arellano, AVP / Marketing Manager for SMFI Poultry and Meats