Monterey Know Your Meat Caravan Meatwave II
a big success!

Author: admin
Publish Date: 2013-02-01 11:42:00

Monterey Meatshop presents a plaque of appreciation to Department of Agriculture Assistant Secretary Davino Catbagan (2nd from left) at the Monterey Know Your Meat Campaign second wave launch. Also in the photo are (from left) San Miguel PureFoods Corp. President Francisco "Butch" Alejo; San Miguel Foods, Inc. President Rita Imelda "Tatish" Palabyab and Vice President and General Manager Dr. Leo Obviar.

Attendees were treated to the Monterey Mini Musical.

What's in your meat? A lot!

San Miguel Foods Inc. recently unrolled the Monterey Know Your Meat Caravan Wave II, which visits different barangays and supermarkets to talk about meat with homemakers. The Caravan is part of Monterey’s multi-disciplinary and multi-platform campaign to help educate the public about meat selection and handling.

The launch was held last January 8, 2013 at Wack-Wack Golf and Country Club. Participated by mostly internal guests from San Miguel Foods Inc., the event signifies their continuous commitment to deliver superior quality meats to the consumers.

In hindsight, Ms. Anna Nery, Product Manager of Monterey discussed the many wonderful things that has happened from the previous Monterey Know Your Meat caravan. "It was the first time that Monterey ever did an effort with such magnitude that it caught up like the storm; and so the very much celebrated meatwave we have today."

"It warms the heart to see that in every barangay, even the mothers who work from Monday to Friday, wake up early on their day off just to go to the Monterey Know Your Meat Caravan and each one is very interested in what the experts have to say," shares San Miguel Foods Inc. president Ms. Tatish Palabyab, referring to the Wave 1 caravans.

Each Caravan day starts with a "Know Your Meat" mini-musical featuring stage performers. This definitely sets the right mood for the day.

Of course, a Caravan includes an entourage and in this case, there are veterinarians, food and animal science experts, nutritionists, Monterey butchers or what we call Meat Masters and Chefs. They talk about their different fields of expertise. The veterinarians, of instance, give an audio-visual presentation on Monterey’s farm operations and how a top level staff of animal husbandry experts, animal nutritionists and veterinarians make sure that the hogs and cattle are raised according to the highest local and global standards. These animals are slaughtered according to high quality standards with no compromises along the way.

The Monterey Meat Masters then talk about how the butcher in the Monterey Meatshop is the homemaker’s best friend when it comes to choosing the proper cuts of meat. Adobo will not taste the same if it is the wrong cut.

The nutritionists talk about why meat is an important component of one's diet. There is no doubt that meat is good for you. Meat provides protein for muscle development; iron for brain development; zinc for proper functioning of the immune system and B vitamins to boost growth.

The chefs' cooking demonstration is truly one of the highlights of the Caravan. The chefs share tips as they cook four recipes to the enjoyment of the attendees.

The attendees also get to meet the Monterey Meatshop owners in their neighborhood.

"Our advocacy would like to ensure that no mother, cook or anyone is deprived of knowing how to choose and serve meat right. As today's market leader, Monterey has a responsibility to make everyone aware of issues concerning not only on the deliciousness of the food they eat but also the role it plays when we speak of public safety," says Palabyab.

The "Know Your Meat" campaign is in support of the current "Chilled is fresh… Chilled is safe" program of National Meat Inspection Service (NMIS), under the Department of Agriculture.

For a schedule of the Know Your Meat Caravans wave 2, you may visit

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